Impact of Social Media on the Diamond Market
Social media has revolutionized the diamond market, with many changes in recent years. The power of social media has had significant impacts on the way that people buy and sell diamonds. One of the most notable changes in this regard has been the increased popularity of lab-grown diamonds. Lab grown diamond rings are now widely available in the market, thanks to social media marketing strategies that have made information and education about these diamonds more accessible. The rise of social media has changed the way people educate themselves about diamonds. Social media platforms like Instagram and Pinterest are popular sources for diamond…